"Bringing Innovation to the Hospitality Industry” is TRUNK’s purpose. The current Japanese hotel industry lacks innovative companies and brands that can truly compete on a global scale. That's why TRUNK aims to become Japan's first global hotel brand. Through the frameworks and methods created in this process, we hope to impact the entire hospitality and environmental industries positively. By changing how the hospitality industry operates, TRUNK will empower those working in this field to become more proactive and find greater fulfillment, leading to confidence and satisfaction and contribution to society and people through the work they love. This sense of fulfillment that comes from being able to do what you truly want will nurture a rich spirit in each individual. By seeing people work energetically and proudly at TRUNK, something will surely resonate in the hearts of everyone involved in the hospitality and tourism industries. Not exclusive to TRUNK but rather the entire industry, we hope to create a social impact that influences the thoughts and actions of management and employees of companies in the same industry.

Yoshitaka Nojiri

CEO, TRUNK Co., Ltd.